CODE AFA Practitioner Articles
Do you have video on your website?
Web video is the fastest growing medium on the Internet today. Have you taken advantage of this new media outlet?
Why use online video?
There are now some 43,221,464 internet users in the UK alone (Dec 2008 InternetWorldStats), representing a staggering 70.9% penetration for consumer opportunities. It’s no surprise then that the past few years have seen an increasing presence of internet strategies incorporated into business marketing plans. According to a recent survey 1 in 5 companies say that they now spend more than half of their total marketing budget online. However, it has become increasingly difficult for companies to differentiate themselves from the competition, prompting online marketers to explore ever more creative ways with which to attract new visitors and convert them into customers; and with the rapid improvements in streaming technology, companies are now sitting up and taking note of the potential marketing possibilities that online video marketing has to offer. The US has taken a demonstrable lead over the UK, and the online market in the US is predicted to be worth $3 billion by 2010 (E-consultancy). Clearly, online video production is set to explode in the marketing world as a lucrative and essential tool for both large corporate businesses and SME’s.
Future of online video
Online video is here to stay, and its presence is set to become one of the key elements that differentiates websites. After all, if you could watch a video of a new product or concept online, or read about it, which would you choose? Picture size and quality will only continue to improve, and marketers will dream up new ways of grabbing audience share and delivering key messages with real impact. If you are going to take advantage of this developing phenomenon, you need to understand the benefits and you need to be thinking of the many creative opportunities at the concept stage of new web design.
CODEproductions
Dental practice shopfronts used to be important. Thirty years ago people would walk past our practice and what they saw influenced their decision to visit us. These days the equivalent of walking past the practice is searching the Internet; your website is the shopfront of the 21st century. So, it makes sense to make it as attractive and welcoming to your audience as possible. This is where CODE productions can help. CODE productions can help you to realise the message you want to send to your patients and patients in a compelling and appealing form, by working with you to create a video which encapsulates your practice and services in a powerful multimedia production. You can help your patients see, when they want to, your services and your staff, and show them why your practice provides what they are looking for.
CODEproductions have drastically reduced the cost of video production to offer the dental, medical, and business a high quality service at minimum cost. CODEproductions prides itself in creating high quality video for the web, DVD and TV. Our team strives to ensure that the final video is professional, eye catching and gives the right impression to your potential client.
In short - video is the future of the web. To be part of it visit CODEproductions. or call 01409 254 354.
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