CODE AFA Practitioner Articles
Let Video Do The Talking
Watch a CODE productions practice video here
They say a picture can paint a thousand words but if that’s true what more could a web video do for your aesthetic practice? More and more practices are turning to video to tell their practice’s story. A video can be an extraordinarily powerful way to explain your approach to care, your philosophy, and the range of treatments that you have on offer.
There is a whole host of compelling reasons for using video as part of your practice website. First - a very practical reason: these days, search engines are more likely to identify your site if it contains videos and this means that it will get a better ranking so that more people will find it. Secondly, the more sophisticated and discerning consumer is now turning to the type of website that contains a cornucopia of information attractively presented and makes use all of the media available to attract them – including video. Thirdly, if you’re aiming to promote your modern up-to-date approach to dental care, surely this needs to be reflected by the latest, cutting edge internet marketing technology?
Dental practice shopfronts used to be important. Thirty years ago people would walk past our practice and what they saw influenced their decision to visit us. These days the equivalent of walking past the practice is searching the Internet; your website is the shopfront of the 21st century. So, it makes sense to make it as attractive and welcoming to your audience as possible. This is where CODE productions can help. CODE productions can help you to realise the message you want to send to your patients and patients in a compelling and appealing form, by working with you to create a video which encapsulates your practice and services in a powerful multimedia production. You can help your patients see, when they want to, your services and your staff, and show them why your practice provides what they are looking for.
A video costs much less than you might think. For a one-off payment you will benefit from a valuable marketing tool that can be viewed again and again by your target audience. CODE and CODE AFA members benefit from a 12.5 % discount.
In short - video is the future of the web. To be part of it visit CODEproductions or call 01409 254 354.
Watch a practice video here
